Why It’s Necessary to Fortify Your Organic Presence

You might be a business owner who uses little technology besides a phone to call people. You might own a storefront with none of your products online. So, why would you need to waste time on search engine optimization to propel your web presence? It’s a simple question with a simple answer: Your customers on on the internet.

Grow Your Company’s Market Share

Word of mouth and good business practices can only take you so far. If you really want to grow your business, you’ll need to tap into other ways to get in front of as many potential customers as possible. That’s why having a visible web presence is key. When people are searching for a service, the vast majority begin their search at Google — especially if it’s a service or product they have never bought before.

This sounds very basic, right? Even companies who have a sophisticated and large e-commerce platform forget some of the basic rules to appearing high in the SERPs (Search Engine Results Pages). Are you crossing your t’s and dotting your i’s to ensure each product or service page will present itself when potential customers search for what you offer? If not, you could be missing out on the opportunity to attract and convert new customers.

You might tell us, “But, my customers don’t search for my products on Google. They just come straight to my website.” While it very well be true that some users know your company by name, it is also true that many will not. These users who are unaware of your company’s existence instead search for the products and services you provide but have no way of finding you. Unless, of course, you have optimized your site for keyword strings.

If you’re ready to reach a wider audience and accelerate business growth through search engine optimization, Blue Chair Digital can help! Contact us today to schedule a risk-free consultation with our SEO experts!

Jon Stephan