BCD Cultural Identity: Failing Is Critical to Succeed
Has everything you’ve ever touched turned to gold? Probably not. Don’t feel bad, though. After all, we all fail from time to time. We don’t dwell on failure at Blue Chair Digital, though. In fact, we embrace it. Why do we have such a healthy relationship with failure? Failure is key to success!
Why Is Failure Important?
You learn what not to do next time.
Knowing what not to do is just as important as knowing what to do. When you miss the mark, it teaches you what doesn’t work so you don’t make the same mistake next time.
You understand when to pivot or stay the course.
If an experiment is a huge dud, you may need to pivot to protect your investment. By failing fast and often, you’ll have an educated sense when something is a loss or just needs a little more time.
You uncover new methods to try.
After reviewing the results of a failed experiment, it is common that new hypotheses will present themselves. Most of the time, you wouldn’t have discovered those opportunities without completing the failed test first.
You encourage risk taking to acquire insights quicker.
When you don’t fear failure there is no reason to fear risk. This lack of apprehension allows for even more inventive experiments, evaluations, and rapid innovation.
You succeed more in the long run.
More risks and more experiments lead to rapid growth. As the age old adage goes, “If at first you don’t succeed, try, try again.”
Above all, failure leads to valuable insights, maturation of experiments, and scalable revenue. It is critical to fail if your company’s objective is to continuously succeed.
Could your company benefit from encouraging failure culture? The innovators at Blue Chair Digital can help. Contact our marketing leaders today to get started with a FREE consultation!