Content Marketing Mistakes All Copywriters Should Avoid
Creating a content marketing strategy is key to generating the right traffic on your site. However, it can be a complete waste of time if you make some of the most common content marketing mistakes. To ensure you get the most out of your strategy and time, make sure to avoid these blunders at all costs.
Not Defining Target Market
Knowing who you are speaking to is a must. Regardless if you have an amazing message, content marketing must communicate with the targeted user. For example, if you’re speaking in millennial jargon while addressing the baby boomer generation, you’re going to have a bad time.
If you already have a heavy traffic flow on a website, you can utilize Google Analytics to determine who your target market is, where they come from and what interests them. It is always best to rely on data rather than feelings, so keep a close eye on this information so you can tailor each message to the audience.
Conversely, if you do not have current statistics to drive you in the right direction, tailor a clear content strategy that is designed to meet the needs of your desired user persona.
Failing to Plan
When producing new content, it is absolutely essential to develop a tactical plan. Content should never be created just for the sake of publishing something new. Rather, it should be helpful and intriguing to the user. No one wants to read a crummy article a content marketer created just because it had to get done.
Constructing a content calendar is extremely useful to digital marketers as it focuses attention to the most important subject matter to both the company and the target market. As they say, “It’s all about quality, not quantity.” If your digital marketing team doesn’t currently use content calendars, you’ll appreciate the organization and guidance they offer.
Not Publishing Consistently
While I already stressed that you don’t want to simply create content for the sake of publishing something new, having a consistent schedule is important. In fact, gaining a loyal following does require hatching a steady stream of new and informative content.
Whether you publish one blog a week or seven, implement a schedule that is reliable. Users will return to the site to see what you’ve shared if they know your content marketing team regularly distributes enlightening content.
Not using CTAs
The entire objective of a content marketing strategy is to direct your user to execute a desired action. No matter what it is you are offering, how can a user accomplish the goal if they don’t even know what it is or how to complete it?
By clearly defining and presenting a call-to-action, your website’s visitors will know exactly what they should do, why they should do it and how it can be done.
Because of the effectiveness of content marketing, it is absolutely necessary to apply the best practices while evading the missteps. This will increase the likelihood of gaining qualified leads, increasing conversions and extending your content to the right market when it matters.
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